For this project, I developed a complete set of on-image social media copy and content concepts for Ulo, covering their Thickening Shampoo, Hair Growth Serum, and full haircare system. I successfully designed within the existing brand guidelines, matching the style and tone of previous designers while maintaining a cohesive visual identity. I focused on visual storytelling, creating posts that clearly communicate product features, lifestyle moments, and educational messaging in a way that feels aspirational, credible, and aligned with the brand.
The work emphasizes:
Clear, concise product feature callouts
Lifestyle moments highlighting daily routines, rituals, and consistency
System thinking and personalized haircare education
Fact-based content about natural ingredients and hair health
The resulting content library is versatile, visually cohesive, and structured to engage, inform, and inspire, while staying fully within Ulo’s established aesthetic.